INSIDE OUR LEAD DEVELOPMENT AS A SERVICE: 6 MONTHS, 63 MEETINGS AND OVER $1M IN PIPELINE

In November 2024, we quietly launched something new: Lead Development as a Service. It started as a paid proof of concept and six months later, the results speak for themselves.

One client saw 63 meetings booked in under five months. Another generated $1.1 million in pipeline. And a third reported a 1,497% return on investment.

So, what is Lead Development as a Service? And why is it working?

We built it to fill a gap in the market. Training was helping our clients improve their sales conversations, but many still struggled with the early stages of the sales process. They needed more support with nurturing leads, building relationships, and adding value before the sales meeting even happened.

We partnered with a vendor to test the concept. They gave us 520 old leads, most marked as “disqualified”, “no response” or “no opportunity”. Within days, we had booked meetings. Within weeks, we had prospects thanking us for calling. Within three months, 26 meetings had been secured. We didn’t expect numbers like that so early, and neither did the client.

That initial success gave us the green light to build and scale the system. We developed messaging, call frameworks, and outbound processes that worked across different industries and lead types. The strategy was entirely call-focused. No cold emails. No generic LinkedIn DMs. Just qualified conversations, booked meetings, and solid handovers.

When we tracked results across 156 days, we had 63 meetings from a relatively small pool of leads. One client told us our team had booked double the amount of meetings their internal team had managed using warm inbound leads. Another reported over $1 million in pipeline. Another shared their ROI: nearly 1,500%.

These outcomes weren’t accidental. They came from consistent follow-up, clear messaging, and high accountability. Every lead was treated like an opportunity, even if they weren’t ready at the first touchpoint. Sometimes it took ten calls. Sometimes it took more. But the results were always worth it.

This isn’t about magic scripts or fluffy sequences. It’s about real conversations, smart timing, and knowing when to push and when to wait. We’ve always believed that consistency wins in sales and the numbers back it up.

If your team is too stretched to keep up with outbound, or you’re sitting on a goldmine of untouched leads, Lead Development as a Service might be what you need.

Want a behind-the-scenes look at how we deliver it? Reach out. We’re happy to chat.